Rather than analyzing specific content as it is, the SociaLasso approach looks at the content's context. This is the leading innovation at the heart of our approach - to identify the specific product market(s) that are important for the client, and classify SM content by its marketplace and other context parameters. From the resulting market-specific set of conversations within the social media sphere, we then analyze content itself.

This method enables efficient and accurate identification and characterization of relevant new content.
The social media content is provided directly to personnel specified by the client. This saves marketers resources by delivering only relevant conversations, and gives them better understanding of the content, as it is already associated with specific category. SociaLasso even reports the level of importance and urgency of each post. Finally, our capabilities include creating accurate measurements and reports. SociaLasso's method incorporating patterns and characteristics of the marketplace, along with the accurate social media associations, add enormous intelligence to the process of social media management - intelligence which no other technology utilizes.

The social media content is provided directly to personnel specified by the client. This saves marketers resources by delivering only relevant conversations, and gives them better understanding of the content, as it is already associated with specific category. SociaLasso even reports the level of importance and urgency of each post. Finally, our capabilities include creating accurate measurements and reports.

SociaLasso's method incorporating patterns and characteristics of the marketplace, along with the accurate social media associations, add enormous intelligence to the process of social media management - intelligence which no other technology utilizes.